Thank you to everyone who took action and contacted the LCBO with your concerns!! UCC is pleased to share the following response received from the LCBO this evening
“Dear Mr. Michalchyshyn,
Thank you for taking time to write to the LCBO. Our President & CEO George Soleas shared your letter with me and as Vice President, Merchandising, LCBO, I appreciate the opportunity to respond to you directly.
At the LCBO, we are taking a leading stance with respect to the ethical, social and environmental practices of the beverage alcohol industry, and are committed to driving and supporting meaningful change in our business, for our partners, and ultimately for our consumers and the communities. We carefully consider each product we carry and aim to provide a wide selection of products from Ontario, Canada, and around the world.
With the new information brought to our attention, the LCBO undertook an additional review of this product and find that the name and label do not meet the LCBO’s standards. As a result, effective immediately, Stalinskaya Silver Vodka will not be available for sale through the LCBO.
Thank you again for reaching out. It is through meaningful feedback that we are able to continuously improve our customer experiences.